Profile
| Full Name | Tiffany Choi |
| Nationality/Ethnicity | Canadian (Chinese heritage) |
| City Based/Residence | Vancouver, BC, Canada |
| Occupation/Education | Product Design Manager at Roofr Bachelor of Commerce (Marketing & Accounting) from University of British Columbia |
| Languages Spoken | English (native), Cantonese (elementary) |
| Social Media | LinkedIn: linkedin.com/in/tiffanychoi6 Dribbble: dribbble.com/choitiff |
| Business Ventures | Leading CRM product design at Roofr’s fintech solutions Former UX design work for Finaeo insurance platform |
| Professional Timeline | – Product Design Manager at Roofr (2024-Present) – Lead Product Designer at Roofr (2023-2024) – Senior Product Designer at Roofr (2022-2023) – Product Designer at Venngage (2021-2022) |
| Design Specialization | B2B SaaS platforms Fintech CRM systems Data visualization interfaces |
| Technical Expertise | Figma, Adobe Creative Suite User flow optimization Cross-functional team leadership |
| Industry Recognition | Featured designer on Dribbble Speaker at Vancouver UX Meetups |
| Professional Philosophy | “Bridging business strategy with user-centered design to create holistic digital experiences” |
